I find this to be a very classic modern masculine scent. It has great projection, in fact it can be overwhelming if you spray too much. Longevity is very good - I still smell it on my skin at the end of the day, and other people can smell it at an arm's length a good 4+ hours in. It smells like a man you'd run into getting a suit fitting at a boutique clothing store, or an executive at a corporate meeting. It's mature, sophisticated. Great for a day at the office or a night out. The projection and scent profile makes a statement, but at the same time it's not overly unique. It's definitely it's own scent, but there's something about it that is familiar.